Contrast can be a good thing. Look at the way this sky and land panorama (click to see the full size scene) is defined by the contrast between the gathering storm and the yellow crop.
Here's a high key picture. This splendid bloom is presented against a white background to captivate and impress. This is not a studio picture, I found the subject in a garden we visited. In fact the method I used was to photograph the flower from below and I used the grey sky as a backdrop. Suitable application of exposure compensation pushes the entire image towards white and gives it the high key look.
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