U2 and Apple

So, Apple introduce a new phone and the world stops for a moment. People were already camping outside Apple stores to be the first to buy whatever it is that Apple announced. 

As part of the announcement Apple also pushed a copy of a new U2 album to all Apple owners with an iTunes account for free. It is supposed to be some sort of cool marketing ploy to give them The Edge....

Well, the hip 21st century urban iPhone owners frown and wonder why they have been given this ancient music and immediately set about attempting to delete it from their catalogue.

Why did you do that Apple? I always thought you were uber-smart in the marketing department. 

Surely it would have been much smarter to let your faithful Apple customers know that you had sent the new U2 album to all the Android users in the world. 

 How they would have laughed. Surely that would have been the cool thing to do.



PS. Yes, I am an Android user and yes, you can send me a free U2 album if you like :-)

Comments

  1. Anonymous15 September 2014 at 23:05

    Hi there Pete!

    I think it is available as a free download until october anyway - I would find out more if I had any interest in new U2 music, but I don't really have any at the moment (and I like physical CDs I can put in a cabinet instead).

    Cheers,
    Ralph.

    ReplyDelete

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