The new cool
Do you need to raise the prestige of your otherwise drab town?
I suggest you invest in some pretentious public sculpture. These come in various forms. There is the enigmatic smooth marble form, or something large and shiny with hundreds of tiny lights. However I suggest the "bare steel angular shape that goes rusty". This is very popular at the moment and can be banged out quickly by any local artist with access to a laser cutting shop.
If you need a short term boost, I suggest a String Quartet parked in the middle of the shopping precinct. You can never go wrong with a string quartet* Bear in mind that they will need to play "Four Seasons" by Vivaldi otherwise the shoppers will just assume it's some sort of fashion display.
*The cheapest option would be an young local rock band. Many of these will play in public for free.
Ooh, electric fiddles!
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